Wicked

Have you seen these ads by Essie... the nail polish brand? I don't get it. The following ad makes me hungry for a sundae, but then I nearly gag thinking about drizzling nail polish over my ice cream. Ultimately, it doesn't make me want to paint my toes or indulge in something sweet. Maybe the whole point is to disturb and disrupt? I just wish they'd rethink their campaign all together. Just one of those random things that's been bugging me... so I had to vent. What do you think?